Social judgment theory how to#
Social judgment theory zip file#

A century (or even half a century) ago, public speakers had to contend only with the words printed on paper for attracting and holding an audience’s attention.

People are bombarded by persuasive messages in today’s world, so thinking about how to create persuasive messages effectively is very important for modern public speakers. In essence, the nature of persuasion has changed over the last fifty years as a result of the influx of various types of technology. The dynamics of persuasion: Communication and attitudes in the 21st Century (2nd ed.). Persuasive communication is more complex than ever before.Persuasive communication has become more subtle and devious.

Persuasion has become institutionalized.Persuasive messages travel faster than ever before.The sheer number of persuasive communications has grown exponentially.In his text The Dynamics of Persuasion: Communication and Attitudes in the 21st Century, Richard Perloff noted that the study of persuasion today is extremely important for five basic reasons:

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Social judgment theory how to#

Social judgment theory zip file#